Vision Roadmap

Our Vision roadmap

The Rockwell Collins Vision Roadmap defines who we are, where we're going, and how we get there. It provides insight into how we see ourselves and how we want others to see us. In short, it's a roadmap that will take us boldly into the future.

Who we are


We keep people safe, connected and informed

At the core of Rockwell Collins is our purpose: a shared mission that brings us together and leads us in a common direction. And in our business, there's no higher purpose than keeping people safe, connected and informed.

Safe — When it comes to aviation and high-integrity solutions, we must be unwavering in our dedication to safety. And across our businesses, you'll see examples of safety in action.

Connected — Whether for business or for pleasure, people travel to make or keep connections. And in today's increasingly interconnected world, robust networks are crucial for staying connected in the air and on the ground. We've invested in solutions that are reliable and secure whatever the application.

Informed — In a time when information overload seems ever-present, Rockwell Collins strives to provide our customers with the right information at the right time so they can make well-informed decisions.


R – Relationships

C – Commitment

I 2 – Innovation and Integrity

Our values are a guiding set of beliefs that influence the way we do our work, the actions we take and the decisions we make. We will never – under any circumstances – compromise our values.

Relationships — We believe that the best ideas and results are created when we work together. We take pride in the fact that our customers look to us as a partner who brings deep understanding of their needs and our industry and is willing to work alongside them to achieve their goals.

Commitment — We are firmly committed to the success of our customers and each other. We know that lives depend on our unwavering commitment to getting it right every time.

Innovation — We believe that innovation is the lynchpin of progress. It's through innovation that we help solve our customers' most difficult challenges.

Integrity — At Rockwell Collins, we are ethical and honest with our stakeholders and will never compromise the trust placed in us. This includes complying with all laws governing our corporation, our stewardship of the environment and being good citizens in the communities where we live and work.

Where we're going

Rockwell Collins' vision charts the path to our future. It's a vivid, tangible destination, achievable with the steadfast commitment of our people and the trusted quality of the products and services we deliver. 

Our Vision

Be the most trusted source of aviation and high-integrity solutions in the world

Trust is woven into the fabric of Rockwell Collins and lies at the heart of relationships with our customers. It's our calling card for new business and the reason that many of our customers come back to us again and again. "Most trusted" means that Rockwell Collins will never be satisfied with second-best. It's a Vision that will take us proudly into the next decade of the 21st Century.

How we get there


Deliver superior customer value

Attract and engage talented people

Drive profitable growth

A compelling vision must be matched by a well-conceived, strategic map that plots our way forward.

Deliver superior customer value — In an highly competitive global environment, it is superior customer value — customer confidence that they're getting the most for their investment — that creates customer loyalty. Rockwell Collins has a reputation for providing solutions that result in real customer value.

Attract and engage talented people — We value our people and invest in their development, growth and success at our company. We provide career development opportunities through Rockwell Collins University, insightful networking, thoughtful mentoring, and valuable tuition reimbursement. For the last two years, Rockwell Collins was named one of the best places to work by Forbes.

Drive profitable growth — Rockwell Collins invests in its future through research and development, acquisitions, upgraded equipment and facilities, and continuous improvement. This helps Rockwell Collins grow profitably, which benefits all our stakeholders, from employees and shareowners, to customers and suppliers.


Think big

Take action

Help others succeed

Regardless of the role at Rockwell Collins, we believe that three key behaviors are crucial to our success.

Think big — We're looking for new ideas, perspectives, and a creative bent that helps deliver superior customer value and profitable growth.

Take action — Big ideas remain ideas if we don't take action. Taking action means being open to change and learning from mistakes. And taking action always means doing so with unquestioned integrity.

Help others succeed — We begin to help others succeed when we respect the unique qualities, experiences, and perspectives of each person. This recognition individually makes us stronger as a team, department, business area, and company.